This developmental evaluation report highlights key learnings about social change efforts and is intended for anyone who is working on large social change initiatives. This paper draws on Shift: The Project to End Domestic Violence as a case study to illustrate some of the dynamics involved in social change efforts. It presents learnings in seven key areas:

  • Managing complexity reactions
  • Building in time for learning and preparation
  • Building a knowledge structure that supports development
  • Developing multidimensional strategies
  • Identifying a niche
  • Changing practice
  • Changing policy