This developmental evaluation report highlights key learnings about social change efforts and is intended for anyone who is working on large social change initiatives. This paper draws on Shift: The Project to End Domestic Violence as a case study to illustrate some of the dynamics involved in social change efforts. It presents learnings in seven key areas:
- Managing complexity reactions
- Building in time for learning and preparation
- Building a knowledge structure that supports development
- Developing multidimensional strategies
- Identifying a niche
- Changing practice
- Changing policy